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Don't (Touch and) Go

From the looks of a post early in the day by Stereogum, one would have thought it was the end of the aural world for fans of underground music. Although the reports later in the day dismissed the rumors that Touch and Go Records was finished; instead, the still dreadful news that the label will no longer be able to distribute the collections of numerous smaller labels and will be letting go of  20-person staff. Here is label head Corey Rusk’s statement:

“It is with great sadness that we are reporting some major changes here at Touch and Go Records. Many of you may not be aware, but for nearly 2 decades, Touch and Go has provided manufacturing and distribution services for a select yet diverse group of other important independent record labels. Titles from these other labels populate the shelves of our warehouse alongside the titles on our own two labels, Touch and Go Records, and Quarterstick Records.

Unfortunately, as much as we love all of these labels, the current state of the economy has reached the point where we can no longer afford to continue this lesser known, yet important part of Touch and Go’s operations. Over the years, these labels have become part of our family, and it pains us to see them go. We wish them all the very best and we will be doing everything we can to help make the transition as easy as possible.

Touch and Go will be returning to its roots and focusing solely on being an independent record label. We’ll be busy for a few months working closely with the departing labels and scaling our company to an appropriate smaller size after their departure. It is the end of a grand chapter in Touch and Go’s history, but we also know that good things can come from new beginnings.”

This is a big news story in many circles, and not just music fans. Touch and Go will be known for its service of providing and fostering a wealth of great artists, be they Jesus Lizard, Butthole Surfers, Big Black, Slint, TV on the Radio, Ted Leo, Pinback, !!!, Polvo, Bedhead, Naked Raygun, The Meatmen, Yeah Yeah Yeahs…. the list could go on.

Touch and Go logo

Touch and Go logo

In many ways, Touch and Go is a representation of a narrative of a time since passed, having turned from a seminal hardcore zine into a full-fledged independent label breaking some of the hottest oddball bands from the 80s until today… it grew to a tremendous point for a small operation, and without the need for “world domination” ideals and hype-mongering use and abused by what is arguably the other “big” independent American label today, Sub Pop. Despite it’s operation, Touch and Go remained in a low-down mindset similar to Dischord that was more about fostering a community than forwarding some music revolution agenda… no wonder Ted Leo found it to be a great place to call home.

Today’s event is remarkable only because whatever the mish-mash of events – be it the recession or downloading, etc – this is the first big-name, independent label that’s been hit in ways that hasn’t been publicized… meanwhile, it’s nothing but Armageddon talk with the majors. But unlike the majors, Touch and Go isn’t primarily a business, in that it’s all about the benjamins… it still sticks to its guns and original notions of putting out music. The changes at the label seem to be on level with that occurring at newspapers nationally, though with potentially better prospects: during boom-times, these entities grew to enormous proportions to fill a potential want/need, but now that there is no necessary need or ability to cover it, they must withdraw from their growth a little and focus on regrouping and the very idea holding their entity together. In the case of newspapers, it’s keeping the public informed; in the case of Touch and Go, it’s keeping the public artistically and musically endowed.

Obviously, the big loss is to all those labels who no longer have the distribution network and base that Touch and Go has/had. In years past, this could (and did) kill off many a smaller label, as record stores were a predominant method of selling music. However, with the tight network of online sales, the decline of record stores… this part basically writes itself. Still, some of the smaller labels might be in harms way. Perhaps not Jade Tree, the emo label that came to fruition in the 90s and brought emo acts such as The Promise Ring (who inversely helped bring Jade Tree some cred, as an earlier post states), Cap’n Jazz, Lifetime, Jets to Brazil, Texas is the Reason, as well as other bands such as… My Morning Jacket. Perhaps other labels like Kill Rock Stars, Merge, and Drag City may survive on their own. But what about Flameshovel, home to post-emo-ers Maritime? How about Robcore, home to Rob Crow’s 5,031 side projects? What will they do? Perhaps Southern Records, the European label of independent choice that has been helping small time record labels (notably Dischord) with distribution in Europe, could pick up key missing pieces. At this point, it’s too soon to tell… but hopefully, something will come to fruition for these tiny labels.

TV on the Radio – “Dreams” (video):

[youtube=http://www.youtube.com/watch?v=GX8g_IR2OEA]

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